Sheldon Lotspeich
Principal
Entrepreneur for ten years. Technically drives everything — architecture, infrastructure, data, AI. Accountable for the bottom line and the delivery. Probably explaining something in too much detail right now.
About
Warm help for busy people.
BS Management is a small shop. We build practical tools for people who carry too much upstairs — and systems for teams who need work that ships.
Why we built Call Clara
Everyone has a list that never quite becomes a plan: the trip, the move, the family logistics, the work knot that keeps rolling over to next week. Talking it through helps — but talk alone disappears. We wanted a door you could walk through in half an hour and leave with something real.
Call Clara is the product. Plan anything is the promise. You get a short code, you call, you say the messy thing out loud. Clara can look things up while you talk, and the work can continue after you hang up. You get a plan — overview, detail, next steps — not another chat log.
We use AI the way a craft shop uses tools: visible in the result, invisible as jargon. The point isn’t the model. It’s getting it out of your head.
The team
Two principals. Every engagement.
Bre Lotspeich
Principal
The reason clients actually understand what we’re building. Relationships, communication, and keeping the work grounded in outcomes people care about. Translates everything Sheldon says into English.
Two doors, same shop
Front door
Call Clara, plan anything
The warm path for people who need a real plan in about half an hour — code, call, plan.
Side door
Build with us
For organizations that need AI systems, data, and digital work done carefully — results, not demos.
We’re not a faceless platform. We’re a small team that answers email, ships, and stands behind the work.